7 Ways to Improve Your Conversion Rates

There are numerous things you can do to improve your conversion rates.

You could have the best service or product you could have but without good conversion rates, you won’t be as successful as you want.

Make it easy

If the process of converting a customer is too long, then the chances are that they won’t be converted. Making the process simple will help.

Only ask for the necessary information such as their email address and their name, avoid asking for a lot of unnecessary information.

The shorter it takes to complete the process, the more likely that the potential customer will be converted.

Follow Up

Why would you put so much time, money and effort into marketing and generating a lead to then not follow up? A simple follow up email or phone call could make all the difference and convert them.

It could be a case of the potential customer really liked your product or service, but life just got in the way of securing them. A simple follow up can get them over the line, and lets the customer know that you value them.

Unique Selling Point

How is your business different from your competitors? What can you offer that they can’t?

Most of the time, people’s first concern will be price but if you and your competitors offer the same price, what do you offer that will convert potential customers?

You need to communicate with your prospective customer all the benefits they will receive from purchasing from you. Once they know why they benefit more from using you, why wouldn’t they?

Guarantee

Have you ever been let down when purchasing something? Would you purchase from that company again? Probably not.

Offering a guarantee will let your potential customers know that you believe you can deliver the best experience for them. For example, our 1-1 coaching comes with a moneyback guarantee.

By offering a guarantee you are showing how much you believe in your business and are therefore, more likely to improve your conversion rate.

Testimonials

Using testimonials from current or past customers works great when improving your conversion rates.

Testimonials come from real people who have used your services. Potential customers that interact with testimonials and reviews are 58% more likely to convert.

Measuring Results

By continuously measuring your results, they will improve by 5%. This happens because while you are regularly measuring, you will identify what works and what doesn’t and how you can improve that.

You can identify which methods are successful in improving your conversion rates. If you never measured your results, how would you know what works and what areas need improvement?

 

These 7 methods, along with having a robust sales process that you follow every single time, will help you improve your conversion rates.

Contact Us

When you hire a coach, you’re making a statement that you believe in your business, and it will succeed so, it’s important that you find the right business coach for your business.

If you’re ready to build your dream business then John McHale ActionCOACH can help. We offer a number of services, starting with a complimentary first meeting and free downloads that will benefit your business no matter the size of it.

John is an award-winning coach who has helped his clients grow.

Get in touch with our team to find out how we can help your business.