Recommended Reading

I am regularly asked to recommend books to clients that will help them overcome their business challenges. In fact, if you work with an ActionCOACH, you can’t really avoid books, whether physical pages or audio!  Some of our clients hadn’t read a book since they left school but have become avid readers/listeners after starting again!

Here is a brief recommended reading list for business owners and budding entrepreneurs:


  • The Business Coach – Brad Sugars
  • The E-Myth Revisited – Michael Gerber
  • Rich Dad Poor Dad – Robert T Kiyosaki
  • The Chimp Paradox – Dr Steve Peters
  • Shoe Dog – Phil Knight
  • Turn the Ship Around – Lt David Arquette

Self Mastery

  • Who Moved My Cheese – Ken Blanchard & Spencer Johnson
  • Think and Grow Rich – Napoleon Hill
  • The Law of Attraction – Michael Losier
  • The Slight Edge – Jeff Olsen
  • How to be Brilliant – Michael Heppell

Time Mastery

  •  Habits of Highly Effective People – Stephen R. Covey
  • The One Minute Manager Meets the Monkey – Ken Blanchard
  • Eat That Frog – Brian Tracy

Money Mastery

  • Instant Profit – Brad Sugars
  • Instant Cashflow – Brad Sugars
  • One Minute Millionaire – Mark Victor Hansen & Robert Allen

Marketing Mastery

  • Buying Customers – Brad Sugars
  • Purple Cow – Seth Godin
  • Guerilla Marketing – Jay Conrad Levinson
  • Selling the Invisible – Harry Beckwith

Sales Mastery

  • Instant Sales – Brad Sugars
  • Little Red Book of Selling – Jeffrey Gitomer
  • The Psychology of Selling – Brian Tracy

Team Mastery

  • Instant Team Building – Brad Sugars
  • Whale Done – Ken Blanchard
  • Fish! – Stephen C. Lundin, Harry Paul & John Christensen

This list is a starting point.  If you are looking for further recommendations in specific areas of business, please see the Extended Reading List.

Extended Reading List

Workshop and Conference Learning          Upcoming Events

We also run regular workshops (see Events Page) and hold an annual conference called Business Excellence Forum during which you’ll learn from 6-7 of the world’s best business speakers.  This takes place in April each year and information is added to the Events page once registration opens.


Good for Auditory Learners

Audible is a great place to download Business books to listen to.


Audible Books


If you haven’t time to read a full book or want to listen to a summary to hear the salient points before buying, Binkist is an app with loads of Business book summaries.  Great for fitting in some learning when you are short on time.

Binkist Book Summaries

Podcasts are also a great way to access business learning.

Brad Sugars hosts “The Business Coach” podcast series where he interviews some of the top ActionCOACHes from around the world. They discuss what coaching has meant to them and the key business lessons and systems that have helped transform businesses all over the world.

ActionCoach Podcast

Good for Auditory & Visual Learners


Listen to talks, books, interviews whilst you drive/run/relax

  John McHale You Tube Channel

  Brad Sugars You Tube Channel