Brad Sugars

Founder, Chairman and President of ActionCOACH


Brad Sugars is the Founder, Chairman and President of ActionCOACH, the world’s number one business coaching firm with more than 1,000 offices in 50 countries. Not only did he guide the company to new levels of growth over the past several years, he also set direction in terms of vision and strategy for ActionCOACH worldwide. He is also responsible for the company’s culture – enrolling and inspiring the entire ActionCOACH team to live and abide by our 14 Points of Culture, guidelines that help set ActionCOACH apart as a company and that truly make it the world’s leading business coaching firm.

John McHale

John McHale

Managing Director / Business Coach

John McHale

Why do you love working for ActionCOACH?

The biggest Business Coaching company in the world, helping Business Owners to actually realise their dreams – why would I want to work elsewhere? I’m helping dreams come true.

What are your favourite past-times?

Listening to Irish music – singing and dancing to this too! Oh, and maybe partaking in a drop of something along the way. Sharing these times with my beautiful wife, Catherine, and the four children.
Sports wise – golf, cricket and anything Arsenal !

What are your top 3 of ActionCOACH’s fourteen points of culture?

Fun, Excellence and Integrity.

What is your favourite quote?

“Failure is nothing more than a few errors of judgement repeated every day.
Success is nothing more than a few simple disciplines practiced every day”.
Jim Rohn.

Catherine McHale

Operations Manager

Why do you love working for ActionCOACH?

I grew up with 10 grandmas (in the early days of the family Care Home Business) and learnt the importance of supporting, nurturing and looking after people for a better quality of life. Everything I have done in life since has been based around these strong principles and working in ActionCOACH is no different.  I love that we work with business owners to realise their potential and it is incredibly rewarding to see the impact it has, not only on their business but on their lives and the lives of their family and colleagues.


Tell us something about yourself…

I married my childhood sweetheart and best friend since the age of 5.  I am super proud of my three sons and daughter and love nothing better than spending time chilling, laughing, partying and competing with them.  I’m also proud of my Irish heritage; I love anything to do with Irish music, song and dance and once ranked 10th in the world at Irish dancing in my youth.


My favourite quotes are:

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.”

Jim Rohn,

“Whether you think you can, or think you can’t – you’re right.” — Henry Ford, founder of the Ford Motor Company


Top three points of culture

Integrity – speaking the truth and delivering what is promised

Education – learning from mistakes, growing and helping others grow

Excellence – aiming to be exceptional and to add value to all

Nicola Jackson

Personal Assistant

Why do I love working for ActionCOACH?

ActionCOACH has enabled me to have a fabulous work / life balance. I spent 7 years as a stay at home mum after running my own successful, award winning business. When both children were in full time education I needed a challenge. ActionCOACH has enabled me to do this but also see how it can provide businesses from all sectors with the knowledge and motivation to create a commercial, profitable enterprise that can work without you.

Favourite pass times…

As a mum of two young children, I love to spend as much time laughing and playing with them before I am no longer ‘cool’ enough! I also enjoy weekends away in our beautiful country and dining out. Some may say that one of my pass times is shopping for handbags!

Favourite quote…

If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much Jim Rohn

Laura Thornburn

UK Marketing Manager

Why do you love working for ActionCOACH?
Everyone has the same mindset – we are all making a positive difference to the business landscape. The amount of personal development and learning opportunities ActionCOACH offer is incredible and the whole community including employees and franchise owners, are very supportive and a lot of fun.

Tell us something about yourself…
My title is ‘Lady,’ that’s right…I am Lady Laura Thorburn!

Favourite holiday destination…
I love to travel down to Cornwall with my family; this also means that I can take my dog Archie. But my favourite holiday was spending a month in Indonesia!

What’s your favourite quote?
‘If you’re early, you’re on time. If you’re on time, you’re late. If you’re late, you’re a disappointment.’ – James Vincent, Managing Director.

James Vincent

James Vincent

Coach Performance Director

James Vincent

Why do you love working for ActionCOACH?
Well in short ActionCOACH is all about abundance and helping others succeed, has a massive vision, and is at the forefront of business and personal growth…who wouldn’t love working here!

What are your favourite pastimes?
Playing games and having fun with my children. Nothing better than a summer day in the back garden playing all day long. BBQ, fun, smiles, laughter and many games!
Plus…fine single malt, taking my beautiful wife out for nice meals, family holidays and watching action movies!

What are your top three 14 points of culture?
Commitment, Excellence and Abundance

What’s your favourite quote?
‘Get busy living or get busy dying’