The Shoe Room - John McHale - ActionCOACH

The Shoe Room

Coaching has massively reduced my stress and I have a better understanding of the things I can control.  The biggest impact on the business is the clarity coaching has brought.   I now have proper goals and an end game that I didn’t have before.

Why coaching?

We decided to look at business coaching and met John McHale at the Doncaster Business Showcase. We warmed to him straight away as he is an incredibly positive person. John captured us the way he spoke to us, his ideas really inspired us. Starting coaching initially was all about helping us to put systems in place but then equally important was improving our knowledge of setting targets, financial targets and goals for marketing and advertising and developing the business.  It has been a real learning journey and we have adapting along the way to make sure that we can reach those goals and targets.

Why John?

John’s an incredibly positive person and very warm. In retail, especially in the current COVID Pandemic situation, it is easy to get down. John comes along and lifts you; he inspires you he is very sharp, very quick and he’s got the answers.

Impact of coaching?

When we closed our doors for the first time due to Covid, I was all for writing off 2020. John had more belief in what we could achieve  and it’s incredible really for a High Street shop with four-month shop closures, we still matched last year’s revenue. Johns gives us ideas for marketing and strategies but more importantly he really pushes us to set stretch targets.  In December, he gave us a target which was higher than December 19’s target but we smashed it anyway!

John has given us a lot of advice and has educated us in all areas of running a business.  We are now more knowledgeable and rather than measure success with how much money is in the bank, stock on the shelves and customers coming and going, we now understand the numbers much better and can make better informed decisions as a result.  We’ve now got systems in place and practices that we all work with daily and we can see real improvments in the business. It’s given us direction and we are now confidently making changes based on what we have tested and measured and know works.

Personal impact

Coaching has impacted me personally too and the biggest impact is that I no longer get stressed and accept what I can control.  IInstead of just doing the work, day in day out, I now have a clear goal both for the business and for my personal life, including taking up new hobbies.   I have an end game that I didn’t have before.

Richard & Michelle, The Shoe Room Doncaster

EMEA Business Excellence Forum 2021

Best Customer Service – Winner

Best Marketing Campaign – Finalist

The Footwear Industry Awards 2020

Mens Independent Footwear Retailer of the Year – Winner

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